FAQ: Company, Brand and Logo transitions

Did the name of your company change?

Yes. NortonLifeLock and Avast recently merged to become one company and we have a new company name, Gen. Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Gen’s family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com.

What does the new company name mean?

Gen is derived from the word ‘Generation’ inspired by the linking of generations. Not defined by age, but any person connected to the digital world. Within the ‘G,’ the arrow symbolizes regeneration and our continuous cycle in online development. protecting the first digital generations. Gen brings leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users so they can live their digital lives safely, privately and confidently – today and for generations to come.

What does this mean for me as a customer?

The name change is a corporate change. All our products and services will continue to be the same.

What about your other brands and products?

There are no changes to our trusted consumer product brands or our products and services. Gen is our company name and legal entity that operates as a multi-brand company with many consumer brands - Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. More than 500 million people who use our brands, products and services today will continue to purchase and be protected by our consumer products and services globally Gen’s family of trusted consumer brands. The only change is that our company name is changing to Gen.

What changed recently with the Norton brand?

On November 10, we introduced our new brand promise, logo and look and feel for the Norton brand. This new visual identity represents how we think consumers should be able to feel in a digital world. The promise for people everywhere is, "Digital Living on the Bright Side" to showcase all the goodness the digital world has to offer when you feel protected.

Why did the Norton brand change now?

Today, digital life is just life. Over the years Norton has been a trusted brand in security. Today, Norton is there for so much more - device security, online privacy, and identity. It is more important than ever that we shift how we think about Cyber Safety from fear of cybercrime to empowering people everywhere to shine a little more each day and make the most of their time spent online. This change ushers in a new era for us, and signals Norton's commitment to be the digital ally for consumers, as well as a catalyst for change in the industry

What is different in the new Norton logo?

Our yellow is now brighter and bolder signaling our optimistic view of the digital world. Our circle is open demonstrating that Cyber Safety is for everyone. Our Checkmark is pixel free and simplified to represent the ease of our solutions. And our "N" is still Norton, only a little friendlier (lowercase in logo only).
Over time, you may start to see the new simplified Norton Checkmark and/or the Norton Wordmark used as standalone elements, but they will still support and complement each other in assets to ensure clarity and continue to build equity around the Norton brand.

When will I see these changes?

Starting now, you will experience the new Norton brand on Norton.com, social media, our product portal (My Norton), and in the modernized Norton logo, which preserves familiar elements while offering a more contemporary feel. In the coming months, you'll continue to see the refreshed brand rollout across global web experiences, online and TV advertising, as well as third-party partnerships.

How do I know if this is "real" Norton now? Why am I seeing different logos?

During the transition, you will start to see our new logo and brighter yellow as we bring a bold new Norton experience to life. We want to ensure you are aware of this transition as there will be a period during which various logos may be visible to you in different places.

Recently, the LifeLock logo changed to "LifeLock by Norton". Does this Norton brand change impact that logo?

Yes, LifeLock by Norton is an endorsed brand, the Norton Checkmark and Norton Wordmark will change to be consistent. The LifeLock Wordmark retains its original design.

Is LifeLock still part of Norton with this change?

Yes, the LifeLock brand recently changed to "LifeLock by Norton" as an endorsed brand within our company's portfolio of brands. In the coming months, you'll start to see the Norton visual identity infused in LifeLock experiences.

What is LifeLock by Norton?

As you may know, LifeLock and Norton were combined under one company in 2017 now representing a comprehensive portfolio of products and services delivered through a unified experience. The two brands are now closer than ever as we transition to a shared common account and portal for an easy, one-stop experience. As a reflection of the powerful connection between the brands and the full benefits of Cyber Safety the company now provides to our members and customers, the LifeLock logo is transitioning to "LifeLock by Norton". The logo may look different, but members will receive the same protections they've always enjoyed from us. During this transition, there may be a period of time when both logos will be visible in different places. If you're a LifeLock customer seeing changes to your member experience, To know more, see FAQ: Changes to your member experience.

What does this mean for my current Norton or LifeLock service? How does this impact me as a Norton or LifeLock customer?

We do not plan a change in service. In fact, we are investing in our business and we remain committed to continuing to provide solutions for consumer Cyber Safety that help defend against ever-evolving cyberthreats. Our mission continues to help keep you Cyber Safe in today's digital world.

What happened to ReputationDefender?

ReputationDefender was acquired in September 2021. As a part of Gen's family of trusted brands, ReputationDefender brings additional privacy tools and trust-based services such as enhanced search results, personal brand, and reputation management for consumers and small businesses as a valuable part of our product portfolio.

What is ReputationDefender by Norton?

As part of our collective mission to build a comprehensive portfolio of products and services, we are leveraging the strong brand awareness of Norton to reflect the powerful new connection and more benefits of Cyber Safety the company now provides to customers. With this change, our logo is transitioning to “ReputationDefender by Norton". To know more see this article.

What happened to BullGuard?

Recently, the BullGuard brand, products, and services became part of Gen, formerly NortonLifeLock, alongside brands like Norton and Avira. Now, BullGuard products and services are transitioning to Norton which means people everywhere can benefit from award-winning Norton protection.

Do you still sell BullGuard products?

With this change, we have stopped selling BullGuard products and services and we will no longer support BullGuard products after this transition. Existing BullGuard customers will be or already have been upgraded to a new Norton subscription with more advanced features at no additional cost. To know more, see this article.

What happened to Symantec?

On November 4, 2019, Symantec Corporation completed the sale of its Enterprise Security business to Broadcom Inc., including the Symantec Brand. Symantec Corporation and its related Consumer Division then became NortonLifeLock Inc., a standalone company dedicated to consumer Cyber Safety. NortonLifeLock and Avast have since merged to become one company and we have a new company name, Gen.

What is Cyber Safety?

Cyber Safety, is what you as a customer, receive as a benefit from purchasing and using our comprehensive solutions. We help protect your devices, online privacy, identity*, and home and family in today's digital world.

^*LifeLock Identity Theft Protection is not available in all countries.