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FAQ: Norton Privacy Builder Beta
Norton Privacy Builder is a browser extension designed for Google Chrome to save your time and submit a Do not sell opt-out request. Norton Privacy Builder makes it easier to exercise your California Consumer Privacy Act (CCPA) right to opt out from selling your personal information.
Norton Privacy Builder is currently in Beta.
What is CCPA?
What is CCPA and what does it cover?
Under the CCPA, consumers are afforded new privacy rights regarding their personal information that companies, and websites collect. Some of the new privacy rights include:
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The right to opt-out of sale of personal information. Consumers can direct a business that sells personal information to stop selling that information
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The right to know what personal information is collected, used, shared, or sold. That includes both the categories and specific pieces of personal information
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The right to delete personal information that is held by businesses and, by extension, a business's service provider
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The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA
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Which companies must comply with CCPA?
Companies that serve California residents must comply with the CCPA if they satisfy one or more of the following categories:
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They have at least $25 million in annual gross revenue
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They buy, sell, receive, or share alone or in combination the personal information of 50,000 or more, households, consumers, or devices; or
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Derives 50 percent or more of its annual revenues from selling consumer's personal information
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Install Norton Privacy Builder
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Launch Chrome Web Store.
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Type Norton Privacy Builder in the search box.
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In the Extension page, under Norton Privacy Builder, click Add to Chrome.
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Follow the on-screen instructions to install the extension.
How does Norton Privacy Builder work?
After adding Norton Privacy Builder, you can navigate to a website and click the browser extension at the top-right corner of the browser.
Norton Privacy Builder searches a company website to find where the opt-out information is located and serves it up. The following opt-out options are available in Norton Privacy Builder:
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Opt Out via Website
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Opt Out via Email
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Opt Out via Phone Call
Follow the on-screen instructions to submit the opt-out requests.
Some websites may not offer email or phone call opt-out options.
Benefits of Norton Privacy Builder
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Makes it easier to opt out of the sale of your personal information to a third party
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Lets you choose from available opt-out options that are offered on a company website
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Provides an email template form that saves time by helping to avoid having to re-enter email opt-out request information for each website
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Features crowd sourcing to enhance the Norton Privacy Builder extension. Crowd sourcing lets you submit website requests to us to consider adding to our catalog of websites and companies that will opt you out
Last modified: 04/24/2025
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