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Applicable for: Mac,Windows

Enable Ad Blocker and Acceptable Ads in Norton VPN browser extension

The Ad Blocker feature in the Norton VPN browser extension enhances your browsing experience by blocking unwanted ads in your desktop browser. Blocking ads also helps make browsing the Internet safer since they may carry malware or take you to phishing websites.

The Ad Blocker feature is a part of the Norton VPN browser extension, which is supported on Google Chrome, Microsoft Edge, and Mozilla Firefox browsers.

Microsoft Edge supports Norton VPN browser extension only on Windows.

Enable Ad Blocker

To enable Ad Blocker on your Norton VPN browser extension, follow the steps:

  1. Launch your browser.

  2. Click the Norton VPN browser extension on the top-right corner of the screen.

  3. If you have not installed the Norton VPN extension, read Install Norton VPN extension on your browser to know how to install the extension.

  4. On the Norton VPN extension, move the slider to enable Ad Blocker.

What is Acceptable Ads?

Acceptable ads are advertisements created with specific criteria to ensure they are user-friendly and non-intrusive. Acceptable ads are often associated with ad-blocking services or platforms that allow certain ads to be displayed because they adhere to guidelines, such as:

  • Non-disruptive: Ads should not interfere with the user experience, meaning no pop-ups, autoplay videos, or flashy animations.

  • Clear identification: Advertisements must be distinguishable from regular content.

  • Respect for privacy: Ads shouldn't collect excessive data about the user.

  • Relevant placement: Ads should be placed in areas that don't obstruct the main content of the page.

The independent Acceptable Ads Committee (AAC) determines the criteria that define which ads are acceptable. It also governs the Acceptable Ads Standard. To know more details about Acceptable Ads, visit the AAC website.

Acceptable ads can be enabled or disabled only when Ad Blocker is turned on.

Enable Acceptable Ads

To enable Acceptable Ads on your Norton VPN browser extension, follow the steps:

  1. Launch your browser.

  2. Click the Norton VPN browser extension on the top-right corner of the screen.

  3. Click Settings.

  4. In the Settings screen, move the slider to enable Allow acceptable ads.

Difference between Ad Blocker, Tracker Blocker, and Norton AntiTrack

Ad Blocker Tracker Blocker Norton AntiTrack
  • Enhances your browsing experience by blocking unwanted ads in your desktop browser.
  • Can be accessed from the Norton VPN browser extension in Windows and Mac.
  • Helps in blocking advertisers from tracking you and reduces the number of annoying ads that track you online
  • Can be accessed from the Norton VPN app on all platforms
  • Help keep your personal data and browsing activity private by blocking online trackers and disguising your unique digital fingerprint.
  • Can be downloaded and installed on all platforms
DocID: v20250312163349381
Last modified: 04/16/2025

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