FAQ: Norton Safe Search migration to Bing Search

• Norton is updating the search experience by transitioning users from the Norton Safe Search results page to Bing Search results. 

  Norton website safety ratings will continue to be displayed alongside eligible search results on supported browsers. During the transition, customers should notice improved search relevance while continuing to benefit from Norton website reputation information.

• Norton is partnering with Bing Search to provide a more modern and enhanced search experience. Bing offers comprehensive search capabilities while allowing Norton to continue displaying website reputation information to help customers make informed decisions before visiting websites.

• No action is required for most customers.

  The update will be rolled out gradually beginning in late September. During the rollout period, customers may receive the new experience at different times. If you use the Norton Safe Search or Norton Home Page browser extension, keeping it updated ensures you receive the latest features and improvements.

The Bing Search integration is being introduced for:

1. Google Chrome

2. Microsoft Edge

3. Mozilla Firefox

Support and feature availability may vary slightly by browser during the rollout period.

• Your search results may look different because searches are now being powered by Bing Search instead of the previous search partner. The updated experience may include different result layouts, ranking methods, and search features.

• No. This update only changes the search results experience. Your existing browser settings, bookmarks, browsing history, and personal preferences are not affected by this change.

• The goal of this update is to provide an improved search experience. You may notice differences in how results are displayed and ranked because search results are now provided by Bing.

• Yes. Norton will continue to provide website reputation information on supported Bing Search results when using the latest version of the Norton Safe Search or Norton Home Page browser extension.

  This helps you identify potentially risky websites before visiting them.

• No. This update does not change Norton's commitment to protecting your privacy. The collection, use, and protection of information continue to be governed by the applicable Norton Privacy Policy.

• Like most search providers, Bing may use cookies and collect information necessary to provide and improve search services. Any handling of personal information is subject to the applicable privacy policies and disclosures provided by Microsoft and Norton.

• Yes. Norton website safety ratings will continue to appear for eligible organic (non-advertisement) Bing Search results on supported browsers.

  Please note:

  • Safety ratings are not displayed for Bing advertisements.

  • Firefox users may temporarily experience delays in receiving safety rating support while browser extension updates complete the Mozilla review process.

• Norton Safe Search does not block websites. Instead, it provides website reputation ratings that help you identify potentially unsafe, suspicious, or known malicious websites before visiting them.

  These ratings will continue to be available for supported Bing Search results.

• Support for website safety ratings on Firefox may be delayed while updated browser extensions complete the Mozilla Add-ons review and approval process.

  If you already have Norton Safe Web installed on Firefox, you will continue to benefit from Safe Web protection while extension updates are being released.

• No. Norton website safety ratings are displayed only for eligible organic search results. Ratings are not shown for Bing advertisements.

• No. This update changes the search provider only. Norton continues to use its existing website reputation technologies and threat intelligence systems to evaluate website safety.

• No. This release focuses on the migration to Bing Search. No major new customer-facing features are being introduced as part of this update.

• No. Your bookmarks, browsing history, saved settings, and browser preferences are not affected by this search migration.

• A few personalization settings managed by the Norton Home Page extension may not be reflected on Bing Search result pages, including:

  • Light mode or dark mode preferences configured within the extension.

  • New tab page display preferences.

  These behaviors are specific to the Bing Search results page and do not impact the security features provided by Norton.

• Norton currently focuses support on desktop browser experiences. While some functionality may work on mobile devices, availability and behavior can vary depending on the browser and platform.

• If you have questions or experience issues after the migration, please visit Norton Support or contact Norton Customer Support for assistance.